AR Lens on Snapchat
Inclusive Identity: Love Celebration
Developed an original Snapchat Lens experience based on the social issue, Inclusive Identity, that tells a story and is discoverable by Snap users. Addressed the historical events and voices of the LGBTQIA+ community. Advocated and raised awareness through a celebratory perspective. Built an interactive, engaging, and meaningful augmented reality (AR) experience. Leveraging social media, new technology, 2D design, 3D assets, and audio.
Collaborated with AR creators: Chrissy Stevens, Matthew Morel
Development and process of creating a Snapchat Lens/filter that provides an inclusive identity experience.
research
conceptualization
sketches and storyboarding
interactive (back camera) environment:
implementation of assets into Augmented Reality software
application of colors, textures, and materials to 3D models
3D composition and animations
user interactions with environmental AR elements
video editing of presentation
Design Focus & Contributions
Live Presentation:
research: Social issue and current events
user surveying: key questions and answers
conceptualization: ideation and sketches
visual design: communicating with color
User-interface, user experience, prototyping
technical developments through Augmented Reality
interactive AR experience demo:
front cam: unique try-on fashion combinations
back cam: environmental 3D elements
Try on the Lens yourself!
Open Snapchat.
Scan this code.
We hope you enjoy our lens, Love Celebration.
We welcome you to express yourself, come as you are, and have fun!
Custom filters now available:
branded entertainment
interactive virtual products
event countdowns
wearable fashion
3D environments
memorable experiences
Start leveraging technology and social media today!